01
Not enough carers for the children who need homes
Referrals outpace approvals, leading to rushed matches and placements far from home.
Social media marketing for fostering agencies
More foster carer enquiries. Built on social.
We plan, run and optimise social media campaigns that reach the households most likely to foster, and turn their interest into real enquiries for your agency.
The challenges fostering agencies bring to us
Demand for placements keeps rising. Finding and engaging the right families keeps getting harder. That is the gap we work on.
02
Generic ads that attract clicks, not commitment
Broad targeting spends budget on people who were never going to foster.
03
Interested families who go quiet
Without follow-up content and fast responses, warm leads drop off before assessment.
About the founder
Hi, I’m Muhammad Awes.
I founded NexGen Marketers to help fostering agencies use social media properly: clear, respectful messaging that speaks to people considering fostering, shown to the right households in the right places. Over the past 10 years in social media marketing, I have delivered more than 200 campaigns and generated over 25,000 enquiries for the businesses I work with.
My focus is simple: fewer wasted impressions, more genuine enquiries, and reporting you can act on.
10+Years of experience
200+Campaigns delivered
25,000+Enquiries generated
Why this works
Specialist focus beats broad-brush marketing
Fostering is a life decision, not an impulse buy. Campaigns need to earn trust before they ask for an enquiry.
Fostering-only messaging
Every ad, post and caption is written around what motivates people to foster and the questions that hold them back.
Precise local targeting
We focus spend on the towns and regions where you want to build your carer base, so budget isn’t wasted outside your area.
Flexible, senior-level support
Get specialist expertise without the cost of a full in-house marketing team, and keep more budget for supporting families.
Our services
Everything you need to grow your carer community
Tailored to your service, your region and the placements you most need to fill.
Paid social campaigns
Meta and TikTok ad campaigns planned, built and optimised to drive enquiries in your chosen areas.
Content & storytelling
Posts, reels and carer stories that build trust and answer the real questions people have about fostering.
Enquiry nurturing
Retargeting and follow-up content that keeps interested families engaged from first click to first call.
Reporting & insight
Clear monthly reports on reach, cost per enquiry and what’s working, so every decision is backed by data.
Let’s talk about your growth needs
If your agency needs more foster carers, we’d love to hear about your goals and the areas you want to grow in.